Embark on a thought-provoking expedition into sustainability within the fashion industry with our series Sustainability Strides. This week, IMAGES Business of Fashion explores the sustainability initiatives by TOMMY HILFIGER, unveiling their innovative strides in reshaping the fashion industry.
For more than 35 years, TOMMY HILFIGER has been a pioneer of classic, cool American style — embracing innovation and leading with bold ideas that break convention, while remaining on the pulse of pop culture. Today, the fashion industry is experiencing a pivotal moment of change, and TOMMY HILFIGER believes in the importance of actively creating the future it wants to see. Creating fashion that ‘Wastes Nothing and Welcomes All’ is part of its DNA and reflects on the brand’s decades-long track record and commitment to making fashion more sustainable and inclusive.
The brand is exploring new, circular materials and manufacturing methods like creating quality pieces from textile waste, while operating with sensitivity to planetary boundaries. It is working to make the fashion industry more accessible to underrepresented communities through programs and partnerships and creating inclusive products that work for every TOMMY HILFIGER fan. Building upon the Forward Fashion strategy, TOMMY HILFIGER has set ambitious targets designed to accelerate circularity and inclusivity across its products, operations and experiences by 2030.
Climate Action
- Tommy Hilfiger continued to significantly increase the use of more sustainable materials across products produced globally, with over 77%10 of materials sustainably sourced in 2022.
- 78% of the electricity in TOMMY HILFIGER global retail stores was derived from the use and support of renewable energy sources.
- The brand accelerated its commitment to circularity by seeding and scaling the use of recycled fibre in TOMMY HILFIGER and TOMMY JEANS collections, in partnership with Infinited Fibre Company and Renewcell.
- Its first reworked collection, Tommy Remixed, went on sale in Europe, featuring unique, hand-crafted pieces made from pre-loved and damaged TOMMY HILFIGER and TOMMY JEANS items.
- 78% of its denim pieces in Europe and North America were made with a minimum of 20% post-consumer recycled cotton.
- 97% of cotton globally came from environmentally preferred sources, up from 67% in 2021.
- TOMMY HILFIGER Europe B.V. became the first fashion company of its size to become brand-certified against six standards; brand certification offers one of the highest levels of on-product transparency in the industry.
