Embark on a captivating journey through the realms of fashion as we unveil the tales of the next generation in fashion retail. This special series delves into the scions of iconic fashion houses, exploring their transition into the limelight and the weight of their inherited legacies. From the roots of celebrated labels to the strategic innovations that set them apart, we scrutinize the financial narratives, marketing choreography, technological advancements, and sustainable endeavors that define the modus operandi of these modern-day fashion empires. As these brands traverse new territories and adapt to industry shifts, we unravel the resilience and adaptability that shape their success. Let’s unravel fashion’s next generation’s stories, strategies, and successes.
This week, IMAGES Business of Fashion delves into the extraordinary life and achievements of Shivam Gadodia, Creative Director, Zoop Men.
Brand Overview
Zoop Men’s inception in 1997 marked a pivotal moment during the transition from custom tailoring to ready-to-wear in India. Rooted in a strong fabric business lineage, Zoop Men ventured into the future, offering cutting-edge designs in novel fabrics. Inspired by Indian heritage and contemporary trends, Zoop Men strives to put Indian fashion on the global map, ensuring sustainable, enduring garments for its customers.
Values and Principles
Zoop Men values sustainable practices, creating garments that stand the test of time. Rooted in Indian culture, the brand’s design language blends tradition with a contemporary touch. The commitment extends beyond fashion, emphasizing a responsibility towards environmental and social sustainability. “Inspired from the rich heritage of our Indian culture our design language speaks of amalgamation of that rich culture fused with a taste of fresh contemporary mood without losing the classic essence on which the brand is built upon,” says Shivam Gadodia.
Generational Transition
Vivek Gadodia, infused with a passion for fashion, joined his family’s textile business in 1992. In 1997, guided by his father, Ved Prakash Gadodia, Vivek founded Zoop Men, heralding a visionary approach to men’s fashion. Today, Shivam Gadodia, armed with a master’s degree from NIFT, leads the brand into a new era, inheriting and evolving the family legacy.
Educational Background and Expertise
Shivam Gadodia, having completed his master’s, joined the family business in 2020. His expertise and modern outlook contribute to steering Zoop Men towards greater heights, combining tradition with contemporary fashion.
Financial Performance
Entering the business during the global recession and facing challenges during the COVID-19 pandemic, Zoop Men, under Shivam’s leadership, has witnessed a sustainable financial growth. Restructured business strategies, efficient workforce management, and an increased focus on digital marketing have propelled the brand forward. “With new ideas, more efficient workforce and especially a joint team effort, as we stand towards the end of 2023, Zoop Men’s financials are on the rise and have been growing sustainably,” says Gadodia.
Strategies for Success
Post-pandemic, Zoop Men restructured strategies, emphasizing payment cycles, quality control, and minimizing wasteful production. Increased investment in digital marketing and ongoing technological advancements, particularly in inventory control, reflects the brand’s adaptability to evolving market conditions.
Marketing and Branding
The brand is renowned for its timeless designs, blending classic heritage with modern wear. The brand adopts a simple, minimalistic approach to create a distinct niche, offering end-to-end solutions from personalized wardrobes to men’s wedding couture. Zoop Men’s marketing strategy is synonymous with its commitment to quality and comprehensive services.
Technological Implementation
Zoop Men embraces gradual technological advancements, focusing on efficient inventory control and automated processes. The brand allocates funds to enhance its digital presence in the growing e-commerce marketplace, ensuring a seamless customer experience.
Sustainability Initiatives
The menswear brand prioritizes sustainable production, avoiding overproduction to minimize environmental impact. The brand emphasizes social sustainability by providing fair wages, optimal working conditions, and support for personal well-being to its artisans and teammates. “Fashion industry is now more versatile than ever and trends change within a short span of time. It is very important for all manufacturers to take calculated quantities of raw material and stock,” says Gadodia.
Expansion Plans
Zoop Men’s products are available across 35+ cities at premium MBO’s, with a flagship store, Studio Zoop, in Delhi offering customized and bespoke tailoring services. Expanding its presence to digital platforms, Zoop Men provides consumers with a virtual experience, showcasing a commitment to adaptability and innovation. “We are not just doing conventional e-commerce trade, rather providing the consumer a virtual experience of the product,” affirms Gadodia.
