Decathlon India is gearing up to mark International Women’s Day with the launch of the 2.0 edition of its ‘Play Your Own Way’ campaign. This initiative aims to champion inclusivity and empowerment for women across the nation, irrespective of age, background, or size.
The campaign is designed to celebrate the unique journey of every woman towards a healthier and happier lifestyle. Whether it’s embracing a new sport, setting fitness goals, or simply reveling in the joy of movement, Decathlon India seeks to inspire women to take charge of their lives.
With a series of engaging events and activities planned, Decathlon India hopes to motivate 50,000 women nationwide to discover the joys of an active lifestyle and the empowerment it brings.
Various events will be held in major cities like Mumbai, Bengaluru, and Delhi, including Women’s Day runs, exclusive cycling and fitness activities, Zumba sessions, and badminton tournaments. Additionally, interactive challenges will be organized in Decathlon stores across India, offering women a chance to participate and enjoy.
The campaign is brought to life through a compelling video by Decathlon, showcasing women breaking barriers and embracing their individuality through sports. This video serves as a rallying cry, urging viewers to reject stereotypes and define success on their terms.
Furthermore, Decathlon is featuring testimonials from its female teammates across India in a vox-pop video, highlighting the brand’s commitment to fostering change from within.
In addition to these initiatives, Decathlon has launched an ad audio challenge for everyone to participate in during the Women’s Day week. The campaign also invites women to join their team using the hashtag #HERoesofDecathlon.
Decathlon ensures inclusivity in sports by offering a diverse range of products, including swimwear tailored for all sizes and versatile cardio athleisure wear. From running shoes to surfing swimwear and durable hiking gear, Decathlon provides high-quality tools to support women in their sporting endeavors.
“The ‘Play Your Own Way’ campaign is not just a celebration of women in sports; it is a testament to our unwavering belief in the transformative power of sports to uplift and inspire. Through this campaign, we aim to challenge stereotypes, break down barriers, and create a more inclusive environment where women feel empowered to define their paths to success,” said Piyush Khattar, Country People Leader, Decathlon India.
DECATHLON is a leading sports sector company with a global presence, offering technical products and innovative services online and in-store. With over 1,700 points of sale worldwide, DECATHLON and its 105,000 teammates have been promoting sports and innovation since 1976.
